Ikea Case Study Example | Topics and Well Written Essays - 250 words

Ikea - Case Study ExampleFor example, company can decide which consumer segments to target? Which suppliers should be selected? Whether to engage marketing intermediaries or not? However, social, cultural, political, technological and economical factors cannot be influenced.3. Look at Figure 2.4 on the role of SBUs and the accompanying discussion. How might your chosen company go about developing some strategies in each of the boxes penetration, market development, product development and diversification?IKEA started its operations in 1943 and until 1960s and 1970, company act market penetration strategy in Sweden (IKEA). After achieving significant position in Sweden, company pursue Market development strategy and entered into new market of Switzerland, Germany, Asian countries, Canada and USA. After getting a capacious popularity in furniture markets, IKEA pursued Product Development strategy by starting IKEA Food and Restaurants in its existing markets. Today, IKEA has built a strong image in the minds of consumers, therefore, by pursuing diversification strategy, company can future expand into new