Media Campaign analysis Essay Example | Topics and Well Written Essays - 750 words

Media Campaign investigation - Essay Example Don’t Smoke†, the wellbeing media crusade against cigarette smoking. Different parts of smoking according to soundness of youth in the network will be examined. Phillip Morris’ youth smoking counteraction â€Å"Think. Don’t Smoke† (Morris, 2001) battle which was generally broadcasted by media, is accessible online for younger students and youth at SchoolTube (2009). The short video empowers youngsters and youngsters to quit burning through their time and their life in smoking, and urges them to stop and The primary purposes behind scanning for the online enemy of smoking wellbeing effort â€Å"Think. Don’t Smoke† was to address the issue of kid and youth smokers in the network. Distinct fascination for helping the network beat significant obstacles is the purpose behind endeavor examination and ID of this major addictive conduct among youngsters. The perilous propensity for smoking calls for solid preventive measures. By and by, as a non-smoker and firm devotee to restraint from smoking, one thinks of it as basic that the most vulnerable age gathering ought to be instructed and urged to avoid smoking. Additionally, the inopportune dying of grandparents because of lung malignant growth has been a nearby and dismal experience with the staggering results of smoking. Subsequently, there is an unmistakable fascination for connecting with the most extreme number of individuals conceivable, to help spare them from a descending wellbeing winding. The SchoolTube (2009) hostile to smoking effort â€Å"Think. Don’t Smoke† is just introduced, with various individuals voicing their assessments against smoking, in a short, powerful way. It tends to be effortlessly comprehended and held even by small kids. A broad and solid enemy of smoking effort through banners to be set up at schools and open spots, will incorporate the connection to the SchoolTube (2009) battle, for online access by younger students and youngsters. This will be a huge scope network adventure, with propelling addresses to be conveyed at

Ethics in Today’s Organizations Case Study

Past Petroleum (BP) is a British oil organization that was established longer than a century back by a rich specialist, William D’Arcy. D’Arcy put the entirety of his cash into scanning for oil in the Middle East; a choice that almost bankrupted him, since it took six years before any oil could be tapped. Note that finding the oil was by all account not the only issue BP, or Anglo-Persian Oil Company around then, confronted; moving the oils was simply of a troublesome undertaking to move. They chose to construct a pipeline over the locale †an endeavor that kept going over two years. (Ferrell et al., 2011, p. 432)By the mid 1900s BP was again coming up short on cash, until Winston Churchill persuaded parliament to permit BP to flexibly the navy’s fuel. It was a British organization, all things considered, so it would bolster Britain’s interests. England at that point got one of the company’s greatest investors. This is critical in light of the f act that this example helped flash the discussion over legislative issues and governments’ interests in oil organizations â€a point that is still discussed today. (Ferrell et al. , 2011, p. 432) After the mid-twentieth century oil was popular because of cars being mass produced.However in the mid 1970s, political unrest in the Middle East caused oil creation there to tumble from 140 million to 500 barrels (Ferrell et al. , 2011, p. 432). With the interest for oil still high and the flexibly low, BP had to discover other undiscovered oil supplies. BP discovered some oil fields in spots, for example, Alaska and off the shoreline of Scotland. These separated areas for boring again constrained lifted inventiveness of BP architects, and they started to develop better approaches to tap and transport the oil. One of these thoughts was the Trans-Alaskan Pipeline, â€Å"the biggest structural building venture in North America, estimating 746 miles long† (Ferrell et al. , 2 011, p. 433).BP put forth legitimate attempts to guarantee the earth around penetrating ventures would be safeguarded. In any case, here and there these endeavors were defeated, which has gotten one of the focal moral issues for BP, in addition to other things, including charges of death and extortion. (Ferrell et al. , 2011, p. 433-434). BP has as of late looked to improve their maintainability. With an end goal to fix its picture and take advantage of a lucky break to put resources into future capital, BP has put resources into creating other vitality sources, for example, wind, sunlight based, and biofuels.BP has additionally has subscribed to decreasing ozone harming substance discharges and diminishing their commitment to an Earth-wide temperature boost, by making the previously mentioned energies as divider as putting resources into rehearses like carbon sequestration and capacity (Ferrell et al. , 2011, p. 435-436). Examination What is the absolute most significant moral issu e introduced for the situation, how has the issue influenced explicit partners? I think the absolute most significant issue introduced for the situation is an absence of ecological responsibility.BP inadequately keep up their oil boring and shipping hardware, and these â€Å"non-actions† add to the various oil slicks throughout the years which annihilate the earth †slaughtering plants and creatures, just as the blasts which are liable for guaranteeing a few human lives. These issues earn the most media inclusion, just as examining by naturalists and other specific vested parties. These auxiliary partners impact the courts and governments to punish organizations like BP for this sort of unreliable behavior.The negative reports demoralize investors and representatives. Sadly, I think the most clients, care more about the cost of gas than which organization they are buying it from. What has the organization done to address their moral issues, what might they be able to do a nother way to stay away from future moral issues? BP has attempted to address natural issues by a) just recognizing that environmental change is occurring and it is a man-distraught issue, and b) contributing around $1. 4 billion in making supplies of sustainable power source (Ferrell et al. , 2011, p. 434).In 2005 BP likewise distributed a set of principles, in it featuring the company’s legitimate and moral commitments. This record was titled â€Å"Our Commitment to Integrity†. (Ferrell et al. , 2011, p. 438) I feel that the organization could have better assessments and upkeep on their apparatuses and pipelines, and plug their discoveries, regardless of whether that office is in impeccable working request or should be shut down for fixes. Giving the partners more straightforwardness powers moral conduct and a genuine duty to respectability. In view of the company’s morals would you: Work for the company?I would not work for BP, particularly in the event that they don't genuinely address the support of their offices. I feel that despite the fact that BP is at any rate heading the correct way by putting resources into sustainable power source, its fundamental item and greatest worker is still oil †the most widely recognized wellspring of the company’s moral issues. Purchase their items? I have done whatever it takes not to buy BP fuel since the oil slick in the Gulf of Mexico occurred. Be that as it may, since gas costs have taken off as of late, if gas is more affordable at a BP administration station, I will get it there.Personal frugality doesn't repudiate myâ ethics, I simply don't think gets sense to give significantly more cash-flow to the oil business in general than what is as of now essential. Put resources into their stock? I would not put resources into their stock right now in light of the fact that BP’s fundamental item is fuel; and despite the fact that I need to utilize it, it is negative to the earth. O bviously, it is doing admirably in the financial exchanges at the present time, however it is insecure and impacted by different variables occurring on the planet, and I would prefer to put resources into something is both manageable and monetarily steady. Additionally, I do see BP as a dependable organization, and I need to help their underhandedness.Invite them to be a piece of the network in which you live? I would welcome BP to be a piece of my locale since employments are constantly required here. Moreover, their capacity in my locale would not need to incorporate an oil apparatus or pipeline, it could be a sunlight based board plant, or a turbine production line. Those things would impactsly affect a few networks other than my own. Updates Since this case was concentrated in the content a ton has happened to BP, one significant occasion that ought to be referenced is the Deepwater Horizon oil slick in the Gulf of Mexico.This blast killed 11 individuals and spouted oil into the sea for a quarter of a year. It was the biggest oil slick ever. While BP claims the blast was brought about by numerous components, including accusing Transocean and Halliburton, suppliers of a portion of the rig’s hardware (BP, 2010), BP still gauges its general expense for the spill to be generally $40 billion, half of which is vowed to genuine casualties of the spill (Skoloff and Wardell, 2010). As of February, 2011 just $3. 54 billion had been spent on tidy up and pay to victims.This goes amiss fundamentally from BP’s unique booked payment of that support, but then the organization consents to in any case payout profit to investors (usatoday. com, 2011). I am not saying whether it is or isn't moral to deliver investor profits during an emergency, for example, this, what I do discover deceptive is the absence of honesty. Has BP eased back remunerations installment, however they had recently declared that they would not deliver profits after the spill, and afterward discredited. Idea I feel that the focal idea from this Case-Study is the possibility of integrity.Over the range of over 100 years, the organization has concocted new sharp approach to reach and transport beforehand unreachable oil, yet they despite everything utilize an adaptation of oils spill tidy up innovation around 1960. BP creates wind and sun oriented vitality innovations, however I see more BP administration stations springing up more every now and again than their breeze turbines. Additionally, BP reported they were going to end profit checks to investors after the oils spill in the bay. Be that as it may, after the issue has been out of the spotlight for some time they moderate the remuneration advantages to the inlet, and keep on paying their investors anyway.BP’s own implicit rules is titled â€Å"Our Commitment to Integrity†, and they’ve appeared again and again how they simply are not solid. Application One thing that I can and do make a differen ce to my life by and by is the possibility of honesty, being solid, and making the best choice in any event, when nobody is looking. Trustworthiness is significant character aspect to have expertly too. My major is Human Resources Development â€a field that I want to work in one day. In a HR position I need to support my association, by building up the representatives, supporting decency and correspondence, and assisting with imparting and positive and moral culture.

SIPA News Magazine The Latin America Issue COLUMBIA UNIVERSITY - SIPA Admissions Blog

SIPA News Magazine The Latin America Issue COLUMBIA UNIVERSITY - SIPA Admissions Blog The January 2009 edition of SIPA News takes a closer look at a variety of issues affecting nations in Latin America. These issues include the global recession, climate change, free trade and income inequality. SIPA News also examines the changing relations between the U.S. and Cuba, gun violence in Brazil, and even the production of the coffee you drink in the morning. SIPA News is published twice a year and the entire issue is available as a PDF file by clicking here. All past issues of SIPA News are also available via PDF. To view all past issues please click here for the archive.

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Popular Solo Piano Pieces Of The Classical Era - 1125 Words

Halle Fields Professor Swanson Understanding Music 21 October 2015 Popular Solo Piano Pieces Any intermediate pianist will recognize that there are popular solo pieces that they, along with almost every other pianist, will perform at some point during their career. This theme, entitled â€Å"Popular Solo Piano Pieces†, encompasses a collection of ten piano solos that are performed by many developing pianists. While these pieces are popular among musicians today, it can be noted that the majority of these pieces are popular among the general public and can be found in movies, television, and many other varieties of mainstream media. Among these pieces it is apparent that the development of sonata form during the Classical Era was revolutionary to the writing of music and there is a trend that in the majority of these popular solo piano pieces follow sonata form. Beethoven’s Pathà ©tique Sonata op. 13 no. 8 in c minor. First movement: Grave†¨https://www.youtube.com/watch?v=i60LrIq3cr8†¨Beethoven, being a bridge between the Classical and Romantic eras, wrote many pieces influenced by both times. The Pathà ©tique Sonata also follows a typical sonata form with 3 movements, the first movement being the most popular to be performed as a solo. The first movement, Grave, also follows sonata form with an introductory theme before introducing three main themes in c minor, e-flat minor, and E-flat Major, respectively. The development contains variations on all three themes and the introductionShow MoreRelatedReflection and Analysis of Chaconne from Partita in D Minor by Johann Sebastian Bach, Performed by The Eroica Trio1466 Words   |  6 PagesEroica Trio. I listened to this piece, lasting fourteen minutes and forty-eight seconds, through the online classical music library. This piece was composed in 1720 during the Baroque Era and exhibits many features characteristic of Baroque music, which will be analyzed later in this paper. This chaconne is considered to be one of the most intense pieces of music Bach ever wrote, according to the La Jolla Music Society. In order to fully understand this piece a variety of information will beRead MoreClassical Music Essay1701 Words   |  7 PagesComposers are making better and better music everyday. Music is always changing and composers are creating new never before heard pieces constantly. There is such a wide range of music that it is almost impossible for someone to not like at least one kind of music. The combination of keys and instruments and different voices is endless. I will specifically talking about classical music and how it has changed over time throughout this essay. It all had to start somewhere, and that somewhere was duringRead MoreA Brief History of Piano Greats and Jazz Essay1426 Words   |  6 PagesA Brief History of Piano Greats and Jazz The piano has been a pivotal instrument throughout the development of jazz music. Starting with ragtime, which developed out of classical music, all the way to modern jazz the piano has been a foundational instrument upon which many styles have been built. This is a result of the versatility of the instrument, as it has the ability to play accompaniment, rhythm, and solo improvisation simultaneously. Throughout the course of jazz history many musicians haveRead MoreUnit 4 Study Guide Music Appreciation1249 Words   |  5 PagesClassical Dates: 1750-1820 1. What was going historically during this era? What was life like? 2. What is the Enlightenment? A movement led by French intellectuals who advocated reasons the universal source of knowledge and truth. 3. What was the preferred texture of classical composers? 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I discerned many famousRead MoreClassical Music s Influence On The Beatles1345 Words   |  6 PagesClassical Music s Influence on the Beatles In this essay I am going to look at the way that classical, in particular baroque, music has affected music of the 20th century. To do this I have chosen three beatles songs and compared them directly to music by Bach and Beethoven. I hope to find many correlations between the two pieces of music in each case. The first song I have chosen is the song Blackbird. McCartney has claimed that the music was inspired by Bach s Bouree in E minor, of which heRead MoreA Solo Instrument Of The Orchestra With String Bass1936 Words   |  8 Pages Although the tuba has been around for more 150 years, it s prominence as a solo instrument did not appear until 100 years after. The tuba shares the role as lowest instrument in the orchestra with string bass. The tuba s thick, round sound serves as the foundation for the ensemble in both timbre and intonation. Typically never popping out of texture in melodically, the tuba offers the orchestra with a bass voice that defines the harmonic sequence of the music played through the root and inversionsRead MorePaul Mccartney s Contributions Of The Beatles Essay1594 Words   |  7 Pagesbusiness and morphed it into a highly respected creative commercial art form. He also remains as one of the most prominent solo performers of all time in terms of both recordings at his concerts and sales of his attendants. Sir James Paul McCartney was born on June 18, 1942, in Liverpool, England, to James and Mary McCartney. His father was a cotton salesman, who would often play the piano with a local jazz band his mother was a maternity nurse. As a labor man’s child he grew up in a traditional working-class

Video Games And Its Effects - 1790 Words

Video games are a basis of entertainment for numerous people worldwide, and its users have been growing continuously over the years. It is a source of digital entertainment which does not generate violent crimes and behaviour. Today, in the United States 91% of adolescents between the years of 2 and 17 are video game users(NPD Group,2011). A national illustrative study of U.S. adolescents established that about 99% of boys and 94% of girls are video game users (Lenhart et al., 2008). Vast majority of psychological research on the impacts of â€Å"gaming† has concentrated deeply on the harmful impacts: the possible harm linked to aggression, addiction, and depression (Anderson et al., 2010; Ferguson, 2013; Lemola et al., 2011). However, it is unlikely that this attention will be reduced or changed in the coming years, partly because of the significant media responsiveness when mass slayings (e.g., the Columbine High School slayings in 1999) linked to adolescents that play video games which are violent (Ferguson, 2007). However, this essay will argue that considering these potential benefits of video games is necessary, as the nature of the video games has significantly transformed in recent years, becoming progressively complicated, diverse, true-to-life and social in nature (Ferguson Olson, 2013). Video games offer users with immersive and compelling social, intellectual, and emotional skills. Additionally, these capabilities can have the possibility to develop players mentalShow MoreRelatedThe Effects Of Video Games On The Video Game Industry Essay1238 Words   |  5 Pagesthe network effects in the video game industry? 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The world weRead MoreThe Effect Of Video Games992 Words   |  4 PagesThe Effect of Video Games â€Å"In 1972, the Surgeon General issued the following warning on violent TV programs: â€Å"It is clear to me that the causal relationship between televised violence and antisocial behavior is sufficient to warrant appropriate and immediate remedial action. †¦ There comes a time when the data are sufficient to justify action. That time has come.†Ã¢â‚¬  (Steinfeld, 1972). In the decades since hundreds of studies have been done on the effects of violent media exposure and violence. Read MoreVideo Games And Its Effects947 Words   |  4 Pagesplaying video games! I started noticing that he was acting different. And many times he wanted to be playing these video games while we were eating or visiting relatives. This situation was very uncomfortable for me. After a few months he was spending more time playing the same games over and over. 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The data is also limited by the lack of long-term studies and inconsistent findings. Anyone that has not participated in the activity of playing video games may look down on those that do, because it is not seen generally as a productive use of one’s own time. If playing video games were to be compared to other activities that areRead MoreVideo Game : The Positive Effects Of Video Games716 Words   |  3 Pageschildhood, I have always enjoyed video games, though I am not proud of this statement. During elementary school I would finish my homework straight when I get home, then continue to play video games. It’s not that I was addicted to gaming, but I really felt that there was nothing else I would want to do. One might argue that I could have gone outside or made art, but I had nobody to go outside with, or make art with, so the easy activity to do was to sit and play video games. 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In fact, video games help people better their motor skills, the military uses video games for training exercises, and a lot of people use video games to relieve stress. A lot of people view video games as being bad and say that

Strategic Management for Scheduling and Managing - myassignmenthelp

Question: Discuss about theStrategic Management for Scheduling and Managing. Answer: Introduction Identifying and deciding the tactics and plans which are also required to be associated and adopted by the business entity so as to bring enhancement and developments and the same are required to be essentially associated and implemented within the organizational structure and culture. The managers and the other superior authorities are held responsible for adoption and execution of these strategies (Adewuyi and Oyejide, 2012). The main aim behind implementation of these tactics and strategies is done bringing enhancement in the productivity and performance level within the business organization. The concept has also been considered as the mechanism of scheduling, managing, monitoring, analyzing the operations within the organizational structure. The below described concept has been considered as an integral approach for the entity and is also relevant and liable in effectively attaining the desired goals and objectives of the organization. A position over the rivals will be attained and the business corporation will be able to sustain easily in this competitive environment. The term strategic management can also be described as the decisions or the practices which are executed by the superiors and seniors so as to monitor the outcomes and results of the performance level of the business entity (Aigboduwa and Oisamoje, 2013). The below presented analysis has been summarized on the on the investigation which has been made on the occurrences of the thefts in Californian nut producing industry. The nut industry in California has been facing wide-scale, highly sophisticated theft at all stages of the supply chain. The below presented report has been presented on the recommendations, investigation for the presented situation. Background to the situation The below present summary has been made concentrated on the occurrences of sophisticated theft and the issues faced by the nut manufacturing industry in California. On the basis of the conducted investigation it has been analyzed that the nut industry in California has been facing the issues of theft throughout all the stages in the system of supply chain management (Anomohanran, 2012). The crime rings in Californias has been making the successful attempts over the prosperous agricultural industry and the occurrences are increasing day by day, these crime rings are engaged in stealing heavy goods carriers which are expected to be found fully loaded of high priced nuts. The business entities which are considered as the victims and the governing authorities are initiating hard efforts so as to minimize or break the happenings and the occurrences of which are costing millions to the concerned firms. Hi-tech tactics and contemporary strategies are initiated and also required to be implem ented for hacking the trucking entities for stealing identity (Anthony, 2012). False shipping papers and posing themselves as legitimate truckers were the practices which were used by the hackers for driving loads and tons of nuts such as almonds walnuts, or pistachios valued at $150,000, and some worth $500,000 each. According to the investigation done on the case it was observed that after the failure of the delivery of the nuts shipment to the expected destination the hackers used to deliver the loads of the nuts to some other destinations in Europe or Asia and where the truck hackers take the shipment and sell the same to the a high amount in black market. As per the survey conducted on this scenario it has been observed that On the basis of the conducted research it has been analyzed that the business entities in the nuts industry suffered a loss of nearly $7.6m for the all four years (Aron, 2013). Its made my life miserable, is the statement which has been stated by Crosswell, the general manager of Caro nut Co (Ciarreta and Nasirov, 2012). The business corporation was found to be victimized six times in the past time and suffered from a loss of $1.2m. In this scenario the theft stole cashews that were roasted, salted and packaged in Fresno and which were imported from the regions of Vietnam and Africa. California has been noted to be at the top in the production of nuts such as almonds, walnuts and pistachios in comparison to any other regions and this has been analyzed on the basis of the research conducted by US Department of Agriculture. The theft valued and suffered a loss of $9.3bn in 2014 and the value of Almonds alone was $5.9bn. Dan Brayant, analysis has been made that the main reason behind this theft is the high value of nuts which has been found garbing the interest of the criminal rings (Ghandi and Lin, 2014). Dan Brayant is a supervisory special agent appointed f or the violent and the organized crimes programs of FBI Sacramento office. The thieves are making the advantage of weaknesses of the cargo shipping industry and the same were reaping huge profits. PESTEL analysis The concept of PESTEL analysis has been considered as the business model which is very much significant and held responsible for analyzing the external components impacting the business environment. In case of the above presented scenario the PEST analysis has been concentrated on California: Political: The political components are very much liable in stimulating the business environment. This factor has been observed to be playing an empirical role in influencing the industrial sector and also the nuts industry (Hiatt, Grandy and Lee, 2015). This factor comprises of the components such as political stability, norms and other political situations and regulations which are found associated with the business. These political components are held liable for influencing the industry. According to the survey which has been executed and analyzed that Californian region has a very strong democratic and political environment and also an efficiency and effectiveness has been found in the laws and regulations which are levied by the governing authorities. Economic: Economic factor is the variable of the external environment which comprises of the components such as interest rates, economic stability etc. The analysis has been made focused and is conducted over the variables as these elements are very much stimulating and are also develops a link between the economic conditions of the region and the entity, in which the entity executing the business activities. The economy of California region has a GDP of over $16.760 trillion (Hu and Xu, 2013). This data presents and determines that the region is one of the biggest economies all over the world. One of the biggest and developed region is the reason which is has offered California and the industrial sector beneficial on various grounds. Social: One of the biggest issue which has been faced by the region is of aging population and which will rise and develop a conflict of shortage of labor for future (. This can also be considered as one of the biggest problem for the industrial sector and the entities as human resource is one of the integral assets. Technology: Technology and innovations are considered as the two cornerstones of California and moreover, it has also been observed that California has been found to be on top in adopting and implementing the technological up-gradations (Killing, 2012). Five Forces Analysis California produces the greater part of the nuts in The United States. This state is becoming the greater part of the nation's walnuts, almonds and pistachios. The business is confronting issues of robbery as more than 35 truckloads of walnuts, almonds and pistachios, worth $10 million have missed in California (Keil, 2014). Hence lucrative nut business of California is persistently an objective of refined crime rings. Because of this, the industry is confronting misfortunes. This area of report incorporates the business investigation of nut part by utilizing Porter's five powers demonstrate. Five powers for this industry are expressed underneath; Industry rivalry This factor in porters five powers characterizes the force of rivalry among existing organizations in the business. In any case, the nut business in United States incorporates some vast organizations, yet it is ordinarily comprised of a few smaller associations. In this commodity industry, real players are, for example, Blue Diamond Growers California, Paramount Farms Los Angeles and Primex (Ovadia, 2012). The rivalry in the business is high and associations are achieving benefits and incomes by sending out the nut items to different nations. Aside from these actualities, development and income age are influenced by the issues of burglary in California and some different conditions of United States. In California, the nut robbery is record-breaking high that prompted the misfortunes of $4.6 million frame 31 cases in most recent three years (Keil, 2014). Threat of new entrants In nut industry, the cost of entrance incorporates purchasing a suitable land and it likewise needs nut harvests and trees, machines and required working capital. The issues to new contestants are direct as the settled expenses can be exceptionally lower in this industry. The business has some vast players, similar to; Blue Diamond California, which may pose competitive pressure on new participant. Nut generation is such an industry, to the point that may confront dangers of disappointment and vulnerabilities, for instance; burglary in Californian nuts (Pinkse and Van den Buuse, 2012). Risk of substitutes The nut business incorporates diverse sorts of nuts, similar to; walnuts, almonds and pistachios for which there are no substitutes as they are utilized as a particular nourishment fixing. Along these lines, by breaking down the Californian nut industry (Rahim and Liwan, 2012), it can be expressed there are no identifiable substitutes for items, which use nuts as their fixing. In the end, the danger of substitute in the business is week. Bargaining power of suppliers In Californian nut industry, there is high rivalry among providers and the associations are receiving expanded dispersion system and channels. There are different players in the Californian nut segment. Provider control in connection to nut maker industry is direct. Bargaining power of buyers The bartering energy of purchasers is high when clients buy the nut items in extensive volume. In the express, the clients buy the nuts from ranches, retailers, agriculturist markets and so forth. The dealing energy of clients is high in this industry as they can purchase items from various gatherings, similar to; sustenance preparing firms, retailers and wholesalers. Resources and Capabilities Resources of the organization are the benefits, which are possessed by the association and it needs to manage a few issues (Ruqaishi and Bashir, 2013). Extraordinary compared to other cases of this is extensive scale burglary of nuts in California. There are a few associations with assets and capacities, which help the association in keeping the burglary of nuts in Californian industry. The related assets and abilities are expressed beneath; State and local law requirement State and local law requirement can assume a key part in keeping the robbery in nut industry as the influenced associations can contact to the state and local law implementation offices. These organizations are cooperating on the burglary examinations (Ruqaishi and Bashir, 2013). For instance, in the year 2013, Tulare law authorization in the state could capture 4 individuals by speaking with the Los Angeles port power. Thusly, the influenced association can defeat the misfortunes of nut robbery. Freight shipping elements can build up a cooperation with the law authorization firms to go for avoidance of robbery misfortunes. Concentrate on security concern Alongside set of accepted rules and law implementation, the association ought to have capacities to address the security concerns. It will make a few strides for giving security, such as; keeping the records of truck drivers, checking licenses of drivers, using unique finger impression scanners, biometric establishment in truckers and so on. Considering these worries, the association will be competent to secure the supply of nuts from one place to other place. Identification of five associations The underneath specified are the five associations which are occupied with averting robbery in the business: Western Agricultural Processors Association: The business element has been predominantly engaged the business operations and basic consistence ranges, for example, air contamination, sustenance wellbeing and security administrations. The business substance has been offering the staff to California Cotton Ginners and Growers Associations. Furthermore, by along these lines the substance has been making utilization of assets and capacities. California Farm Bureau: This is a non-benefit association built up for the most part for agriculturists and farmers which involves Farm Bureaus from almost every region in California. The business affiliation is into enhancing the nature of the prosperity in California. The affiliation make utilization of support, continuous effort and monetary administrations and items for those engaged with in horticultural creation. American Pistachio Growers: The business element is an exchange affiliation which has been making utilization of the human asset and the contemporary innovation as the assets and limits. Blue jewel: The business enterprise is an authority in Almond has built up a set of accepted rules and furthermore a few standards are forced in order to keep the robbery done of nuts. California Highway Patrol: This is an affiliation which is basically occupied with making utilization of mechanical reconnaissance devices and furthermore there are a portion of the standards and controls which help in avoidance of the burglary. Conclusion In the spotlight of the above executed investigation it has been inferred that California is the district who has been considered as the biggest maker of different sorts of nuts. The enterprises who are occupied with the generation of nuts are confronting an issue of robberies of truck-heaps of nuts. The above exhibited examination has been made centered around the PEST investigation which has been led on California in order to break down the outside condition of the district. Besides, the report likewise comprises of the five powers which bolster the investigation made on the modern segment. The home is the ID of the five associations which are engaged with keeping from the robbery and furthermore a few suggestions are made in order to keep the organizations associated with this area. Recommendations The business elements should make some more speculations over the idea of wellbeing and security of the nuts while they are delivered. Another methods for transportations and mediums ought to be utilized in order to limit the occurrence of the burglaries. References Adewuyi, A.O. and Oyejide, T.A., 2012. Determinants of backward linkages of oil and gas industry in the Nigerian economy.Resources Policy,37(4), pp.452-460. Aigboduwa, J.E. and Oisamoje, M.D., 2013. Promoting small and medium enterprises in the Nigerian oil and gas industry.European Scientific Journal, ESJ,9(1). Anomohanran, O., 2012. Determination of greenhouse gas emission resulting from gas flaring activities in Nigeria.Energy Policy,45, pp.666-670. Anthony, R., 2012. Chinas role in the East African oil and gas sector: a new model of engagement. Aron, L., 2013.The political economy of Russian oil and gas. American Enterprise Institute for Public Policy Research. Ciarreta, A. and Nasirov, S., 2012. Development trends in the Azerbaijan oil and gas sector: Achievements and challenges.Energy Policy,40, pp.282-292. Ghandi, A. and Lin, C.Y.C., 2014. Oil and gas service contracts around the world: a review.Energy Strategy Reviews,3, pp.63-71. Hiatt, S.R., Grandy, J.B. and Lee, B.H., 2015. Organizational responses to public and private politics: An analysis of climate change activists and US oil and gas firms.Organization Science,26(6), pp.1769-1786. Hu, D. and Xu, S., 2013. Opportunity, challenges and policy choices for China on the development of shale gas.Energy Policy,60, pp.21-26. Keil, K., 2014. The Arctic: A new region of conflict? The case of oil and gas.Cooperation and Conflict,49(2), pp.162-190. Killing, P., 2012.Strategies for joint venture success (RLE international business)(Vol. 22). Routledge. Mitchell, J., Marcel, V. and Mitchell, B., 2012.What next for the oil and gas industry?. Chatham House. Ovadia, J.S., 2012. The dual nature of local content in Angola's oil and gas industry: development vs. elite accumulation.Journal of Contemporary African Studies,30(3), pp.395-417. Pinkse, J. and Van den Buuse, D., 2012. The development and commercialization of solar PV technology in the oil industry.Energy Policy,40, pp.11-20. Rahim, K.A. and Liwan, A., 2012. Oil and gas trends and implications in Malaysia.Energy Policy,50, pp.262-271. Ruqaishi, M. and Bashir, H.A., 2013. Causes of delay in construction projects in the oil and gas industry in the gulf cooperation council countries: a case study.Journal of Management in Engineering,31(3), p.05014017.

Billie Holiday Essays (457 words) - Billie Holiday, Strange Fruit

Billie Holiday In the early twentieth century, even though slavery had been abolished years before, racism was rampant in America. There were few brave enough to speak out about what was happening. Black artists could perform in clubs, but were not able to patron those same establishments because they were designated white only. One of those black artists decided to take a stand. Billie Holiday, known as Lady Day, recorded "Strange Fruit" on April 20, 1939 at Brunswick's World Broadcasting Studios with Frankie Newton's Caf? Society Band. Much later, in 1995, Cassandra Wilson recorded a cover of this harrowing song. Billie Holidays ability to propel a listener into a time and place overshadows Cassandra Wilson's weaker version of "Strange Fruit". Billie Holiday, upon being approached with "Strange Fruit", at first was uneasy about the song. The message was so controversial it could have easily ruined her career. In spite of the risk Billie performed it anyway. The message was too important. To reinforce the inherent drama of the song the waiters, immediately before her performing, would instruct the patrons to remain absolutely silent during the performance. The house lights were turned down with only a pin-spot lighting her face. When she finished, all the lights were turned out. When the house lights came back up Billie was gone. There were no encores so the stark imagery would be seared into the white audience's mind. Billie Holidays version opens with a very solemn melody from the trumpet, followed by a somber piano solo setting the mood of the piece. She ignores the melody outlined by the introduction. She knows the impact comes from the words rather than any specific feature of the songs melodic or harmonic construction (Nicholson113). She also uses the grit in her voice and fluctuating tones to portray the message of the piece. ` Cassandra Wilson's version lacks the power of Billie Holidays. There is a mysterious quality to Cassandra's voice. Which is accentuated by an octave guitar that is keeping the rhythm, and a trumpet playing an eerie melody that seems to flow from the bowels of the hatred that this piece speaks of. Most distinctly it lacks a piano which added so much to Holidays version. Cassandra also uses fluctuating tones in her voice to convey the message, much like Billie had. The tempo of her singing is much slower, she draws out the lyrics until the last word of the verse where she abruptly cuts it off. Billie Holidays version is grander than Cassandra's in part because of the era in which it was performed. Also because of Lady Day's ability to force these brutal images into the listeners mind, making them a witness to the violent reality of racism in early twentieth century America. Billie holiday should be held in the same regard as Martin Luther King jr. and Malcom X because she paved the way for these future leaders in the fight for civil rights.

Dead Poets Society essays

Dead Poets Society essays In the movie Dead Poets Society directed by Peter Weir Dr. Nolan and Mr. Perry blame Neils suicide on Mr. Keatings teaching practices Mr. Keating becomes a scapegoat, the person to blame for the fatal mistake Neil makes. Mr. Keating is an English teacher at Welton Academy, which is an all boys prep school. His teaching methods are much more different from any other teacher. For one lesson he made his students dress in soccer uniforms and read a piece if poetry out loud and then kick a soccer ball as hard as they could. Neil is one of Mr. Keatings students, he loves to act but his father wouldnt allow him to pursue his acting dream because he wants him to become a doctor. Mr. Perry blames Mr. Keating on his teachings that his son shot himself. One thing that Mr. Keating does positively to influence Neil and his classmates was carpe diem, which means seize the day. Mr. Keating told them this because it means live everyday to the fullest because it may be your last. Neil and his classmates thought that Mr. Keating was crazy because when he told them about carpe diem he made the whole class leave the classroom go into the hallway and look at a showcase and listen to the pictures. Another thing that Mr. Keating did to influence his students was the dead poets society. When the students were looking at an old yearbook they saw Mr. Keatings picture in there and under his picture said a caption leader of the dead poets society. The students were so curious about what the dead poets society was, that Mr. Keating gave them a book that contained all of the necessary ceremonial procedures to do at the beginning of all the dead poet society meetings. One last thing that Mr. Keating taught his students was when to be wise. He taught them a famous saying it states that wise know when to be brave and they know when to use caution. Knox Overstreet one of Mr. Keatings students does not listen to these words. He played a prank on Dr. Nolan the...

Methodology Proposal about Government intervention in Global Economy Essay

Methodology Proposal about Government intervention in Global Economy - Essay Example This paper intends to study in detail the reasons why and effects of governments’ intervention in the world economy. Introduction We first study the methods that the governments have in the past intervened. Research studies indicate that governments adopt various methods to intervene in economic performance dictated by the nature of intervention. History shows that the interventions have been directed by the world economic forces such as the recessions, booms, debt crises among others. However, we shall note that the disparity also arises from the generational change. Most of the interventions methods that governments adopted in the early regimes after independence have changed as the economies mature. Moreover, a defense is noted in the economic intervention mechanisms by the governments in the developed economies as opposed to the mechanisms adopted by the third world economies. Research studies reveal that much of government intervention in the growing economies revolve aro und boosting the economies, while in the developed economies are mostly interested in stability as well as growth. Mechanisms adopted by governments are in essence directed to offering cover to their economies against economic forces from outside or well too to regulate the internal economic performances of their countries. ... Economic partnerships Normally, the government and the private sector run as distinct identities as regards the business environment. Moreover, different governments run distinctively in economic matters though at times circumstances require collective working in order to realize set goals. The government of a state may join hands in economic dealings through what is called partnership moreover; one government may enter into formal arrangement with other governments to serve together economically. These partnerships dictate the economic environment of a state or an economic block. Small economies such as are the African countries are the best examples of economic partnership. They form economic blocks such as the south-south through which they stand to negotiate their deals in the global economic front. However, such partnerships always face the challenge of specialization. However, it is a challenge because majority of young African economies over-specialize in their mode of product ion. Agriculture is the basic example in this (OECD, United Nations OSAA, 2011, 6 of 14). Diversification Governments have the sole mandate of dictating the means of production within a country. Specialization policies as against diversification policies dictate that an economy relies on specialized sector of production within an economy. On the other hand; diversification entails policies that encourage various modes of production as against only one. Through this therefore, a government is able tgo influence her economic performance as well as the performance of her trade partners even within the global market. The government intervenes into the economic performance of a country through such policies that encourage diversification as against specialization. Government spending The

Leadership Essay Example | Topics and Well Written Essays - 750 words - 25

Leadership - Essay Example There must be procedures and policies that are vital in managing a program and therefore failure to successfully communicate these may interfere with success of the project. Workers need to understand basic information required in doing their jobs and therefore effective communication is really weighty in getting the job done. According to West (2012), there are always limited resources and time constraints that ought to be completed. Failure to accomplish project on time may indicate overall project failure and therefore all the resources both human and materials should be allocated in the most efficient way. Improper utilization of resources may break the smooth running of the project and eventually lead to terrible program failure. Also, resources and time play a major role in the estimation of the project. These two elements are very expensive and are the reason behind program budgeting and estimations. Failure to control resources and time may heighten the cost of the project. Indeed, resources and time are very important aspects of any project and are vital in determining long term health of the project. Managers are required to manage their conflicts democratically with a clear distinction between substantive and personal issues. In managing interpersonal conflicts, leaders need to be prepared with information that is more detailed and multiple alternatives to enhance the quality of their debate. Availability of more data, which are objective based, compel managers to focus on issues rather than personal matters or useless arguments rooted in ignorance. Inadequate information makes management rely mostly on guesses and baseless assumptions that do not help the program (West, 2012). Reliance on facts reduces involvement on personal issues and eventually interpersonal conflicts. In addition, administrators need to use humor and share a common goal in debates while maintaining a balanced power structure. Furthermore,

Factors That Influence Traditional Marketing

Factors That Influence Traditional Marketing Recently it has been evidenced in some literature that, ICT applications such as workflow systems, groupware systems, e-mail, and data transfer through Internet and videoconferencing may have diluted some of the traditional market functions which were used by many marketers in facilitating their day to day marketing techniques. This new way of doing business has some effects to the future market due to the different levels of technological advancement the community has. In terms of implications for global marketing, the impact of ICT activities would have its strongest impact on product development decisions. The trend towards modular designs and the companion platform product strategy in which a firm designs a common core with different versions for different segments is likely to accelerate.1 Principally, marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value still needs a wider discussion.2 The main goal of marketing is to make profit by satisfying customer demands and needs. It is also a strategy that can make a business to grow and become powerful. It is the market target which will define the type of marking structure the marketers might choose to adopt. However, there is an ongoing battle between these types of marketing such as traditional marketing and the marketing which utilizes the advancement of information technology in determining which is better than the other. This being the case; there is a need of identifying the advantages and disadvantages of each marketing type. Objectives: The main objective of this paper is to examine the impact of ICT on Traditional Marketing and to discuss the prospects and challenges of the changing roles for future marketing. Methodology: The group worked on different materials from the internet, books, journals, interviews and class presentation on marketing and marketing management Conclusion: Basing on different presentations, books, papers and some formal and informal interview answers, the authors have come to a conclusion that, the combination of the two ways of marketing may be important for successful marketing functions in global markets. With respect to emerging the ICT revolution, internet which is mostly used as a communication channel it has a large impact in marketing and a strong tool of reaching large audience. INTRODUCTION: ICT is an acronym that stands for Information and Communication Technology. ICT is used in marketing as a process of marketing a product or service using the information communication technology channels. ICT marketing being a process of marketing a product or service using the advanced Information communication technology, it utilizes strategies like website creation, search engine optimization (SEO), banner ads, social media, pay-per-click advertising and email marketing. In this process, marketing a brand using digital media is used to help connecting business to their customers. Business activities are conducted via the worldwide web (www) with the aim of attracting new business, retaining current customers and/or business and developing its brand identity. The application of ICT in marketing helped in achieving marketing objectives and the modern marketing concepts which enables marketers to distribute their products and increase their customer base and makes it easier for stakeholders to access market and management data, share information and to build trading partnerships. As a marketing tool; ICT has attracted more customers and has influenced marketing decisions due to its easy accessibility and utilization hence adds value and improved company business and revenues. It enables consumers to collect information as the prices can be accessed online. However, marketers need to make creative and innovative use of information employing both technology and intuition to tease out trends and opportunities. Adding on the application of ICT in marketing, Strauss et al (2003)3 suggest that ICT in marketing covers a wide range of IT related applications with three main aims such as one; transforming marketing strategies to create more customer value through more effective segmentation, targeting, two; differentiation and positioning strategies; planning and executing the conception, distribution, promotion and pricing of goods, services and three satisfy individual consumer and organizational customers objectives. Marketing Marketing can be said to be the management process through which goods and services move from concept to the customer. It includes the coordination of product, price, place and promotional strategy. Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer. Marketing is based on thinking about the business in terms of customer needs and their satisfaction and it differs from selling because selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariably does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.4 Led by marketing scholars from several major universities, (name the personauthor who say this.)5 substantiate the development of marketing in large part be motivated by the need to dissect in greater detail relationships and behaviors that existed between sellers and buyers. In particular, the study of marketing led sellers to recognize that adopting certain strategies and tactics could significantly benefit the seller/buyer relationship. Basic Marketing Functions Marketing is all about identifying and meeting human and social needs. it is the art which marketers use to understand their customers. There are some basic marketing functions highlighted as follows:- Market Research and Information Management, Product Management, Market management , Sales management, Physical distribution management and Promotion research. 2.0. Overview of Traditional Marketing Traditional marketing utilizes strategies like direct sales, TV, radio, mail, print advertising eg. Magazines, coupon, books, billboards, and promotional materials. A marketer who adopts the traditional method will use the unique selling proposition to market a particular product from a particular brand with less number of competitors. However, this adaptation to the marketing plans and strategies end in advertising. The method believes that, advertising which exposes the product to the world and places it is the best platform to target customer. Traditional marketers understand marketing to be comprised of four mixed facets, known as the Four Ps: Price, Product, Placement and Promotion. 2.1. Factors that influence the traditional marketing: With selling as the ultimate goal, marketing strategies are influenced by two basic factors: first is acquisition of customers, second is retention of the acquired customers. So every other strategy that is laid out will focus on these two. A Company has to work closely towards achieving these factors to attain the desired cutting edge over its competitors. Together with the two factors; there are also a few other objectives such as creating awareness through information and education of the product, brand-building and accelerating sales which must accompany the utilization of the traditional marketing factors. Traditional marketing encourages person-to-person selling as a most popular marketing strategy. Customers can directly be able to see the product, test it and decide to buy a product or service he has seen. Moreover, it is a marketing type which is tangible as it offers hard copy material. There is something to be said about handing a consumer some tangible printed material they can flip through at their leisure. With few advantage of a Traditional Marketing, there is however negative factors that brings changes such as expensive Cost Prohibitive: Purchasing advertising for TV, radio or print can be very costly prohibitive to most small businesses. Printing hard copy brochures, business cards and mailers is expensive. When using the traditional mode, it is difficult to track results. It is like throwing things against the wall and hoping they stick. It is tough to track real quantitative results. This being the case, it is usually requires outside help by using things such as printing materials, buying media and creating radio advertisements all require hiring outside help, which adds to costs. Lastly, the method forces upon consumers to a product or service, they dont necessarily ask for it. 3.0. Over view of the ICT Society forces have managed to facilitate the creation of the new marketing behavior and opportunities. With the advances in technology, globalization, privatization, retail transformation, customer buying power; which brings more accurate level of production, technological advances, make it easier for the markets to increase efficiency, branding, collect richer information, direct selling and quick delivery of product. ICT as a means to facilitate eMarketing is concerned with the storage, retrieval, manipulation, transmission or receipt of digital data. Importantly, it is also concerned with the way these different uses can work with each other to achieve a certain objective. 3.1. Factors affecting ICT in marketing The ICT has some advantages and disadvantages in the marketing. Some of them are that when the marketer use this marketing type, it is easier to measure the results. Data and results are available immediately when needed for decision making. These data can be made using both real data and qualitative results on whether to market certain product or service or not as the data collecting system is accurate and is governed by programmes which are computerized. ICT has the ability to drill down into your demographics to accurately reach your target market. The use of social media and networking allow the marketers to communicate directly with groups or even individual consumers. The ability to build direct relationships with your customers via social media and communities is guaranteed. ICT can facilitate, marketing research, company can facilitate and speed up internal communication, achieve substantial savings by using the internet to compare sellers price and purchase materials With some few advantages, ICT has some disadvantages such as time consumptions, third party ability to mismanage posted information, sources of power to run the machines, save the strong and lose the weak, Searching in the web to obtain the product or service required time and space. Consumer is forced to search for a required product in different webs to obtain a brandy needed. With the utilization of time, this mode is not of benefit. There is no reliability and customers interaction hence increase intangibility. Customer has to choose whether to buy the product displayed in the web or choose for the other product elsewhere. The art of interaction increases ownership and customer brand loyal to a certain product. It can be highly demanding on the web owners as it requires continuous content creation, edited, approved and published comments must be responded to and sites and pages must be maintained every time. This requires manpower which is effective and can quickly respond to the customer needs. Furthermore, the use of ICT can create classes as it saves the strong and loses the weak. It is the stronger who can manage to pay for the services and be able to access the ICT marketing hence the middle and lower class customers who cannot access the web pages are exonerated. Impact of ICT in Traditional Marketing Functions The two types of marketing are geared towards obtaining maximum marketing results with customer satisfaction as a major objective. Marketing being a collective process where individuals can exchange goods or services based on their needs and wants, the marketing mix principle of the product, price, place and promotion is used. (10) [Philip Kotler, 2003, Marketing Management]. However, each one is useful depending on the desired objective, population and especially the marketing mix the community has. ICT maintains a database of information for record purpose, analysis, research and production of management reports is enhanced for decision making, physical distribution is enhanced through fleet tracking systems, warehouse stock monitoring tools, distribution monitoring and controls, promotion research, etc. the traditional marketing has also database depending on the retail and selling of the product for the warehouse to retail outlets, advertising and customer responses to the advertised product. Customers in the ICT marketing cannot experience the quality and size of the product by just seeing it on the website in the same way as seeing the product in a physical store. The attitude of not being able to reach and feel the product physically, can create doubts for the customer and have an effect on his/her purchasing decision.11 (Philip Kotler) whereas in the traditional marketing product is tangible for the customer to touch, view and feel. When it comes to a range of products offered through Internet compared to physical stores used in the traditional marketing, there is an advantage of possibility for a company to offer a wide range of products on their website.12 The issues that can appear here are cost and space for inventory and store space itself, where there is a connection between cost and space in the traditional marketing. The issue of customer service and how it can reach the customer has some impact on both marketing modes. It is more difficult to provide customer service through Internet compared to face to face contact when the customer visits the physical store or a selling point. The customer can get a quick response and reaction from the staff when getting a service in the physical store, where as through Internet the customer is dealing with a so called fixed service. And even though there might be possibility for communicating through e-mail or support chat function, the response and communication of service will not be as personal and quick as it could be when communicating face to face. One issue that can affect the customers choice of purchase is the warranty of the good. This gives comfort to customers, both in traditional marketing and Internet marketing but most importantly it gives the secure feeling to those purchasing online. The customer that cannot see and touch the product when purchasing it would feel more secure knowing that there is a warranty on the product and this would make the choice of purchase easier and less risky. The pricing of a product can be based on the costs of its process in reaching the market. When a company does Internet marketing it has a bigger opportunity to save costs and therefore a bigger possibility to have lower prices on a particular product. The traditional marketing has more cost implications as one of the reasons for this is the cost of space for keeping the products than the cheap way of communication through internet by e-mail. When marketing through Internet, the competition is very tough with the effect in the pricing setup. The competitors are a click away when a potential customer is searching for information on the Internet. Since payments for purchase through Internet are done by credit card mostly, there can be some security issues that create problems. For example a customer would feel more secure paying in the physical store where they can have more control over the payment process; whereas purchasing online is by taking a risk when giving the credit card details. In traditional marketing, companies have the opportunities to decorate the stores in order to create a specific atmosphere that can attract customers. Some attractive tools to create that atmosphere can be music, colors, tea, coffee etc, but through Internet marketing it is almost impossible to create a real sensation since a website is just a virtual image. Even though many of the websites try to create an atmosphere by adding the same tools for attraction, they cannot create as real experience as can be created in the physical store. The atmosphere of the store is mentioned to be very important for sales of the products. For example if you see an unorganized store just filled up with some clothes you hardly feel tempted to go in and look for anything. The way the store is decorated gives a message about the company and its style. When one thinks about this, one can realize the importance of the physical existence of the store. Think for example how the company could offer the same atmosphere through the website. But in the end the experience of stepping into the store is different than clicking on computer when shopping. Internet helps companies to be reachable at any time, regardless of openings hours that physical stores require. Also the possibility for the customers to reach the store location online and the range of customers that can do that is much wider compared to the physical location of the store. When it comes to promotion, one thing which is clear is the difference between the communication through traditional and Internet is the speed. Speed of getting the message of advertisement, news or any type of information through to customers is very quick through Internet. This is a very important issue in the competitive world of business. Another difference between promotion by Internet and promotion by traditional ways is the durability of the marketing message the marketer wants to communicate with the customers. In traditional manner, the message would receive attention during a limited amount of time, for example as it is aired on TV or sent out as paper advertising, whereas on the Internet, the message to the customers can exist constantly on the companys website. Through a website, a company can present itself in many ways where the customer can study different aspects of the company and get to know it well where as this is not possible in the same way through traditional tools for promotion. For example the complexity of wide range of information cannot be easily fitted into a magazine advertising or TV commercial etc. The tools for traditional promotion can be used mainly in communicating the message shortly and consistently. There is also a burden of maintaining a website or online commercials that consume time, resources, technology, skills and money will be mostly used. But this should be weighted out by the accessibility and opportunity they provide. The traditional marketing only requires the selling channel which can be physically observed and maintained. Nowadays a large group of consumers have the problem of time but have the money to spend; therefore it can be easier for them to shop online and saving time when spending. The image, speed, design and generally every aspect of the website of a company is very important. 5.0. Prospects and Challenges of the changing roles for future marketing 5.1. Prospects for future Marketing: As it was discussed earlier, marketing is largely affected by societal forces which then affect marketing behaviors and opportunities. Recent approaches in marketing with a focus on the customer, business marketing or industrial marketing with focus on an organization or institution and social marketing with focus on benefits to society, have creates new forms of marketing such as the internet marketing or more generally e-marketing, online marketing, search engine marketing, or desktop advertising. This marketing attempts to perfect the segmentation strategy used in traditional marketing. It targets its audience more precisely, and is sometimes called personalized marketing or one-to-one marketing. Internet marketing is sometimes considered to be broad in scope, because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Technological advancements can lessen barriers between countries and regions. By using webs, firms can quickly dispatch information from one country to another without much restriction. Prior to the mass usage of the Internet, such transfers of information would have taken longer to send, especially if done via snail mail (postal mail), telex, etc. The advancement in technology provides companies with a new tool for direct marketing and advertising that may be cost effective and provide maximum delivery to targeted customers. Recently, there has been a large emphasis on data analysis. Data can be mined from various sources such as online forms, mobile phone applications and more recently, social media. Marketers can collect fuller and richer information about markets, customers, prospects and even competitors. Internet marketing makes the market reachable at anytime regardless of the time and opening hours restrictions that the physical store may require. Shopping of product and services can be done on line and selling transactions is concluded within a short time. It saves time to attend and concentrate on one item. Product or service can be represented in different designs and quickly utilized when viewed under the internet. During this time of globalization, the technological advancement has overtaken all other means of life so do the market atmosphere. With Internet, marketers have a great opportunity to offer sales promotions such as competitions or price reductions to those who visit the companys website. This can encourage the customers to visit that website again and this way of interacting with the customers provides the means for the company to build a long term relationship with their customers. Internet is a new medium for public relations and it offers companies the opportunity to publish the news directly while in traditional marketing they would wait for periodical publications or brochures. They can use Blogs, Podcasts/ Internet radio shows, online newsrooms and media kits. 5.2. Challenges for the changing roles for future marketing Legal issues and specific Internet legislation are vitally important and online marketers should fully be aware of the law wherever they trade whether it is within their own national boundaries, or inside an economic trading bloc such as the European Union or in other nation states. Time, money, litigation and public relations damage can be avoided by being familiar with the relevant legislation and applying to the organisations both in the public and private sector. The problems associated with the Internet that marketers must understand and respond to such as customer resistance to change, especially older and disadvantaged people; public concerns over privacy issues, such as SPAM and chat-rooms, lingering security doubts over fraud and phishing (hackers) and network security and stability (worms). Lack of trust with unknown virtual traders, the Internets sensory boundaries limiting of senses like taste and touch which influence buyer decisions, limited web access for low-income groups and those in rural areas, continued high costs of broadband connections deterring high speed take up, social impact of the Internet such as debts generated from online gambling. Poor levels of online customer service and fulfillment, technology gap between users and providers, complexities of cross-border trading, failure to provide an exciting and reliable online shopping experience. CONCLUSION It has been observed that, ICT has played a significant role in changing the marketing functions in the market. Many of the consulted sources such as internet sites, books, marketing thesis and journals, company marketers who were interviewed, made a reference to the changes which occurred in the community which automatically necessitated the dimension of the type of marketing marketers might use. The future trends of marketing include not only the economy but of communication with brandy of the products or service to measure result and brandy awareness. Traditional marketing takes a little more trust that the impact of your efforts is helping your bottom line. With Internet marketing you can see real facts and every detail that leads to reaching the goals and allows making decision based on facts while the traditional way may face some difficulties when required to show data that leads to achieving the goals. However, the best way to really know how effective your marketing approach is to see exactly what the audience is responding. Internet marketing allows studying every detail about the audience in real time. Although Internet Marketing is better at reaching the targeted audience, the traditional marketing is known for its reach to a mass audience. There are ways that traditional marketing can target certain demographics depending on a television channel or show, radio station genre or industry magazine. However, traditional marketing will never be able to target as precisely as Internet marketing. With Internet marketing one can target even the smallest audience based on a variety of things. Internet marketing provides better word-of-mouth as an effective marketing. The fact that social media allows people to build a community and let others spread positive feedback about the product or service. People will normally trust word-of-mouth much more than traditional ads that tries to convince you about the benefits of a product or service. These will emphasis on the tactics that are working and eliminate anything that is not effective. Traditional marketing develops a campaign and then hopes that it will work. This makes it difficult for traditional agencies to test new ideas or even look into all of the details to determine the effectiveness of a campaign. More companies are now moving away from traditional marketing towards Internet marketing. Companies are shifting money from traditional marketing to Internet marketing because Internet marketing is a more effective way to show proven results. Moreover, provision of valuable information to people creates a positive impression which helped in creating marketing. It also helps in reaching people who may not have any pre-existing interest or knowledge of your company. Despite the fact that education and sensitize on the advantages of ICT use in marketing is vital, the issues of internet security, privacy and international trading laws should also be emphasized. Despite the development of the internet; traditional marketing strategies are still proven to be highly effective when carried out in the right way. Nowadays are hundreds of other traditional marketing methods that people still use to market their business everyday and they do work, but due to the living standards we have today, response to these methods is quietly low.

Business ethics Essay -- essays research papers

Current Trends and Implications: Achieving Organizational Goals Using A Systems Approach ( Information Technology as a part of Your Competitive Strategy) Introduction to Seminar Welcome ladies and gentlemen, there are many of you here today from great distances and backgrounds of all sorts. I would like to start off first by thanking you for your time. New technologies everyday are radically changing existing industrys and creating new ones. This seminar focuses on these changes and understanding how they can help you achieve success or failure in the marketplace. Soon you will learn that your time here will give you great insight into current emerging and leading edge information and trends in using IS and IT as your competive strategy and advantage in growing your business. Beyond that your employees and other attendees will be addressed with the challenges and issuses of the many different aspects of how these systems can help you implement strategys to make your existing systems more efficient. There are pros and cons with these technologys and systems, as is expected and everything here is not for everyone. What you can expect is that you will find some thing there for you and your firm to further explore and possibly implement into operations. The seminar is set up for everyone, there is insight and much more to gain from the knowledge that we have amassed for you. Following will be how our seminar will run, summarizing and giving you a preview with how we implement the information to you and your clients. The Seminar will take place Friday and Saturday. It will be structured with breaks, your clients can choose which sections to attend, although we encourage the whole seminar, we know you and your clients may be issue specific. We highly recommend the seminar section on VoIP and RFID technology. Friday: 10:00 a.m. – Meet and greet brunch, seminar attendees will be treated to a five star brunch to start the day off on a good foot. Here your clients can meet and mingle with business minds from all over the world. The experience and networking alone is wonderful.   Ã‚  Ã‚  Ã‚  Ã‚  11:00 – Seminar will begin, attendees will receive seminar materials, phamplets and packets, to go along with the seminar. Also will be included is workbooks that provide material for the seminar and for practice and referecnce later. Go over schedule for t... ...bsp;How Stocks And The Stock Market Work You hear about Stocks on the news every day -- now you can understand what they are talking about! http://money.howstuffworks.com/stock.htm D  Ã‚  Ã‚  Ã‚  Ã‚  Wal-Mart, DoD clarify RFID plans: suppliers begin race to present plans for RFID implementation. (RFID/ADC) Frontline Solutions, Jan, 2004, by Brian Albright http://www.findarticles.com/cf_0/m0DIS/1_5/112563026/p1/article.jhtml Military Orders Suppliers to Use RFID Technology http://www.computerworld.com/printthis/2003/0,4814,85978,00.html E  Ã‚  Ã‚  Ã‚  Ã‚  Sidebar: Glossary http://www.computerworld.com/printthis/2004/0,4814,93615,00.html - Systems Approach / Systems model Hardware / Software / Communications Applying information systems for competitive advantage Information as a strategic resource that supports or shapes an organization’s competitive strategy. Socio-technical Change strategies Technology Competition  Ã‚  Ã‚  Ã‚  Ã‚  Legal Hardware/Software Productivity Ethics / Privacy Resource/Asset allocation Information systems development strategies (Outsourcing, prototyping, off-the-shelf, etc) Security / Ethics / Privacy Value Chain

The School Based Assessment

WRITING ASSIGNMENT Paragraph Outline Topic sentence: There are several benefits of the school based assessment to the learning process in school. Supporting point 1: The student achievement can be observed continuously. Supporting point 2: Able to reflect the standard and ability of students. Supporting point 3: Reinforce learner’s autonomy and independent learning. Conclusion: To sum up, the school based assessment is a new culture of learning and teaching that advocate students in all-round development which gives a more comprehensive picture of individual student learning needs.First Draft Recently, our school education system had been reform to the new system which is called the school based assessment. In order to improve our school education system, the government has taken this large step that also making the UPSR and PMR to be abolished. Besides that, it has many benefits to our school learning process compare to the older system. First and foremost, the achievement of the students can be observed continuously.The teachers can assess the students continuously in a pressure-free environment. The assessment is taken every day in the class session by several aspects. Next, it can reflect the standard and ability of the students. All students have the same chance of showing their ability . It avoid the limitations of judging students on their performance with a single examination. The school based assessment can also reinforce learner’s autonomy and independent learning.For instance, the student can carrying peer reviews and writing after a model in the assessment task. By this system, students cannot expect that teachers will give them all the information needed but they must think and find it from another resource. To conclude, the school based assessment is a new culture of learning and teaching that advocate students in all round development which gives a more comprehensive picture of individual student learning needs.

Nursing Shortage Reform And Patient Advocacy Act - 1560 Words

We hear nurse’s talk about how rewarding their profession is but what they seldom talk about is how it can be very challenging as well. There seems to be many issues existing in the nursing profession. One of the most affective issues in nursing is the decreasing number of staff nurses. With inadequate staffing, nurses are demanded to have more responsibilities thus causing more stress on the nurse. This increase in responsibility causes nurses to neglect many aspects of their patients’ care. Patient care is suffering from the shortage of nurses as there is an increase in adverse patient outcomes due to the shortage. Also, there is evidence that there is a positive relationship between the number of staff and the effectiveness of their teamwork. The more staff available the more likely nurses will work together as a team. A new act is being implemented to help with the nursing shortage. This act is called the National Nursing Shortage Reform and Patient Advocacy Act. Th e purpose of this paper is to discuss the issue of nursing shortage and how the National Nursing Shortage Reform and Patient Advocacy Act is an example of evidence-based practice. The Problems with Nursing Shortage One important result that is occurring because of the lack of staff is the neglecting of tasks and more responsibility. Nurses are reporting that a lot of nursing tasks that are applicable to patient safety and good nursing are being left out. Nurses discussed how patient and family preparation forShow MoreRelatedA Changing Economy And Dwindling Finances824 Words   |  4 Pagesoriginal Public Health Service Act (Public Health Reports, 1994). The proposed National Nursing Shortage Reform and Patient Advocacy Act ( § 864, 2015-2016) mandates that nurse staffing requirements will be sent to the Department of Health and Human Services (HHS) to guarantee minimum nurse/patient ratios. The proposed legislation gives precise numbers for nurse/patient ratios. 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The bill would go into effect immediately and require that hospitals form a staffing plan within 1 year’s time and implement that plan within 2 years, (or 4 years if the hospital is located a rural setting) of the date that the bill is enacted. The bill sets the specific requirements for nurses to no more than 4 patients on medical-surgical units, psychiatric units, andRead MoreSafe Staffing Ratios Within The Hospital Settings1619 Words   |  7 Pagesindividuals contemplating on placing their loved one into a Long term care facility, also known as a nursing home, may shiver at the thought. Why is that? Well one thought that may arise is the concern that the individual residing within the nursing home is not being cared for in the manor you feel is justified. The staffing seems to be so rushed that concern arises. What is the ratio of nurses to patients at this facility? How can this ensure quality of care and safety to my loved one? These questionsRead MoreA Brief Note On The Legislative And Public Policy840 Words   |  4 Pages The director continued to state that any legislative act that has the potential to cause harm, interfere with patient care, limit-nursing practice or that will significantly improve the patient ’s quality of life is a priority and warrants the committee’s immediate attention. The professional lobbyists that GNA has at the Capitol are the ones that will help to notify the board of such legislative acts. Many would not think that nursing and politics would make good collaborators. However, nursesRead MoreIn 2010, The Patient Protection And Affordable Care Act1514 Words   |  7 PagesIn 2010, the Patient Protection and Affordable Care Act (PPACA) has turned into law which impacts the health care system, expands the nurse’ role, and alters the practice of nursing and patient care delivery. The reform has shifted more nursing jobs from the acute care facilities to the communities’ settings. PPACA stresses in three new care delivery models, which include: Accountable Care Organizations (ACOs), Medical Homes, and Nurse-Managed Health Clinics. The ACO is a concept that a complexRead MoreWhat Are the Most Important Elements of the Affordable Care Act in Relation to Community and Public Health? What Is the Role of the Nurse in Implementing This Law?1113 Words   |  5 PagesThe Affordable Care Act (ACA) expands access to coverage to millions of Americans, a goal health plans have long supported, but major provisions will raise costs and disrupt coverage for individuals, families, employers, and Medicare and Medicaid beneficiaries. The broad market reforms outlined in the ACA take effect on January 1, 2014. Individuals and families purchasing insurance in the individual market will be guaranteed coverage for pre-existing conditions, and their premiums cannot vary basedRead MoreThe Competency Of An Apn938 Words   |  4 Pagesof an APN in the process of ethical decision-making, and facilitating patient knowledge, patient decision-making and decreasing health disparity. J.M.C. stated ways of practicing ethical responsibiliti es were through the establishment of relationships with her patients, acknowledging their individual and collective strengths and assisting them in meeting their health care needs. She encourages many of her older adult patients to acknowledge the need to address advance directives and living willsRead MorePatient Protection And Affordable Care Act1793 Words   |  8 Pagesseveral avenues. The nursing profession already plays a critical role in cost control, quality of care, and patient safety, The Affordable Care Act (ACA) will increase opportunities for nurses to improve both individuals and the Healthcare system for healthier outcomes (Health care reform: Improving quality of care, 2016). To do so nurses must understand what the ACA is about and how our profession will play a large part to facilitate a positive outcome for all. What is Heathcare Reform/ObamaCare or the